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Benefits or burdens: The impact of social media interactivity on employee creativity

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Journal of Information Science

Published online on

Abstract

Journal of Information Science, Volume 52, Issue 4, Page 1164-1184, August 2026.
Since social media is widely employed to facilitate organisational workflow, understanding its dual role in both benefitting and burdening knowledge work is essential. This study draws on computer-mediated communication interactivity theory to develop and ...