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Coaching Sustainable, Sufficiency-based Innovation for SMEs: An Example from Thailand

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Journal of Human Values

Published online on

Abstract

Journal of Human Values, Volume 32, Issue 1, Page 52-66, January 2026.
This article examines the possibility of developing coaching programmes to aid sustainable, sufficiency-based innovation for Thai small and medium enterprises (SMEs). This aim is explored by assessing the efficacy of a particular, such training programme: ...