What Is Television Doing To the Hospitality Industry's Image?
Published online on August 01, 1989
Abstract
Hospitality Education and Research Journal, Volume 13, Issue 3, Page 529-540, August 1989.
Television shows that feature hospitality settings may change viewers' inclinations to buy from or to work in the hospitality industry. Questionnaires were mailed to 512 heads of households to ask if viewing Cheers, Alice or Hotel had caused respondents ...
Television shows that feature hospitality settings may change viewers' inclinations to buy from or to work in the hospitality industry. Questionnaires were mailed to 512 heads of households to ask if viewing Cheers, Alice or Hotel had caused respondents ...