Environmental Uncertainty, Business Strategy, and Financial Performance: an Empirical Study of the U.S. Lodging Industry
Published online on August 01, 1989
Abstract
Hospitality Education and Research Journal, Volume 13, Issue 3, Page 171-186, August 1989.
A key premise in the normative literature is that an appropriate business strategy will favorably align an organization with its environment (Andrews, 1971; Hofer & Schendel, 1978; Porter, 1980). It is argued that the strategy that will produce the best ...
A key premise in the normative literature is that an appropriate business strategy will favorably align an organization with its environment (Andrews, 1971; Hofer & Schendel, 1978; Porter, 1980). It is argued that the strategy that will produce the best ...