The Utility of Hospitality Market Research for Today's Convention and Visitors Bureaus: a Multi-Criterion Approach
Published online on August 01, 1989
Abstract
Hospitality Education and Research Journal, Volume 13, Issue 3, Page 517-527, August 1989.
This paper discusses the relationship between convention and visitors bureaus and university tourism research centers in the development of accurate and reliable visitor information for targeting and attracting potential market segments. The study was ...
This paper discusses the relationship between convention and visitors bureaus and university tourism research centers in the development of accurate and reliable visitor information for targeting and attracting potential market segments. The study was ...