Image Communication: Integrating Hospitality Marketing and Public Relations
Published online on August 01, 1989
Abstract
Hospitality Education and Research Journal, Volume 13, Issue 3, Page 259-266, August 1989.
This paper discusses the implications of image communication to both the hospitality industry and industry educators. The first section of the paper examines current trends in public relations and their implications for the hospitality industry. The ...
This paper discusses the implications of image communication to both the hospitality industry and industry educators. The first section of the paper examines current trends in public relations and their implications for the hospitality industry. The ...