Formulating and Evaluating Tou Rism Policy Using Importance-Performance Analysis
Published online on August 01, 1989
Abstract
Hospitality Education and Research Journal, Volume 13, Issue 3, Page 203-213, August 1989.
The purpose of this paper is to explore the applicability of Importance-Perform ance Analysis (IPA) technique in the formulation and evaluation of tourism policy. The authors discuss the use of this survey research technique and the key elements in the ...
The purpose of this paper is to explore the applicability of Importance-Perform ance Analysis (IPA) technique in the formulation and evaluation of tourism policy. The authors discuss the use of this survey research technique and the key elements in the ...