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An Analysis of Factors Influencing U.S. Tour Operators' Actions Concerning Package Tours To Korea

Journal of Hospitality & Tourism Research: The Professional Journal of the Council on Hotel, Restaurant, and Institutional Education

Published online on

Abstract

Hospitality Education and Research Journal, Volume 13, Issue 3, Page 544-544, August 1989.
Among three neighboring countries in EastAsia, Korea, Japan, and Hong Kong, Korea receives the leastnumberof U. S. visitors, despite her great efforts to increase the visitation through U.S. tour operators. This study examined the factors that influenced ...