MetaTOC stay on top of your field, easily

Teaching Yield Management in the Hospitality Management Curriculum

Journal of Hospitality & Tourism Research: The Professional Journal of the Council on Hotel, Restaurant, and Institutional Education

Published online on

Abstract

Hospitality Education and Research Journal, Volume 13, Issue 3, Page 557-557, August 1989.
IYield management is one of the most revolutionary innovations to impact the lodging industry ever. Yield management allows the rooms division of a hoteltocontrol the rates being quoted and occupancy by market segment to maximize rooms revenue. By ...