Implementation of a Marketing Plan Based On Management By Values
Published online on August 01, 1989
Abstract
Hospitality Education and Research Journal, Volume 13, Issue 3, Page 549-549, August 1989.
It may be said that marketing is the externalization of the internal values of an organization in order to attract a certain segment of the population that is able to identify with those values. Recently, a resort hotel's revised marketing plan, which is ...
It may be said that marketing is the externalization of the internal values of an organization in order to attract a certain segment of the population that is able to identify with those values. Recently, a resort hotel's revised marketing plan, which is ...