When a Celebrity Shares a Health Story: Role of Parasocial Relationship and Narrative Involvement on Influencing Living Organ Donation-Related Outcomes
Journal of Creative Communications
Published online on February 28, 2025
Abstract
Journal of Creative Communications, Volume 21, Issue 1, Page 49-66, March 2026.
This study examined the role parasocial relationships with a celebrity figure (Selena Gomez) plays in influencing people’s perceptions and willingness to become living organ donors following the sharing of a celebrity health narrative involving living ...
This study examined the role parasocial relationships with a celebrity figure (Selena Gomez) plays in influencing people’s perceptions and willingness to become living organ donors following the sharing of a celebrity health narrative involving living ...