Mitigating Parental Vaccine Hesitancy: The Moderating Role of Perceived Prevalence of COVID-19 Vaccination
Journal of Creative Communications
Published online on March 20, 2026
Abstract
Journal of Creative Communications, Ahead of Print.
This study aims to identify a strategy to reduce parental vaccine hesitancy by examining the moderating role of the perceived prevalence of COVID-19 children’s vaccination in the relationship between perceived vaccine risk and parental vaccine hesitancy. ...
This study aims to identify a strategy to reduce parental vaccine hesitancy by examining the moderating role of the perceived prevalence of COVID-19 children’s vaccination in the relationship between perceived vaccine risk and parental vaccine hesitancy. ...