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Fostering Resilience: The Role of WeChat in Grassroots Community Group Buying Amidst the COVID-19 Lockdown in China

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Journal of Creative Communications

Published online on

Abstract

Journal of Creative Communications, Ahead of Print.
By applying the media system dependency (MSD) theory, this study explores the dependency relations between WeChat use and grassroots-level community group buying (CGB) during a coronavirus disease 2019 (COVID-19) lockdown that occurred in spring 2022 in ...