Empowering Through Femvertising? Exploring the Post-feminist Discourses in Indian Internationally Award-winning Advertisements Vis-à-Vis the World
Journal of Creative Communications
Published online on November 25, 2025
Abstract
Journal of Creative Communications, Ahead of Print.
This study examined the presence and implications of post-feminist discourses in internationally award-winning femvertisements featuring Indian women and sociocultural themes. Using Windels et al.’s (2020,Journal of Advertising,49(1), 18–33; 2023,...
This study examined the presence and implications of post-feminist discourses in internationally award-winning femvertisements featuring Indian women and sociocultural themes. Using Windels et al.’s (2020,Journal of Advertising,49(1), 18–33; 2023,...