Role of COVID-19 Caller Tune and Intention to Get Vaccinated: An Application of the Health Belief Model
Journal of Creative Communications
Published online on August 14, 2024
Abstract
Journal of Creative Communications, Ahead of Print.
This study examined the persuasive healthcare communication of COVID-19 vaccination using mobile phone caller tunes as cues to action in intention to get vaccinated. Results indicate that caller tunes have a significant impact on only two constructs of ...
This study examined the persuasive healthcare communication of COVID-19 vaccination using mobile phone caller tunes as cues to action in intention to get vaccinated. Results indicate that caller tunes have a significant impact on only two constructs of ...