Influencer’s Physical Attractiveness and Content Aesthetics: Conscious and Preconscious Determinants of Fashion-branded Content Engagement on Instagram
Journal of Creative Communications
Published online on November 15, 2024
Abstract
Journal of Creative Communications, Ahead of Print.
Due to the rich visual ambience, Instagram has become a hub of fashion and beauty brands. Specifically, the fashion industry promotes their fashion brands through social media fashion Influencers on Instagram. Grounded on S-O-R, perception-behaviour (P-B) ...
Due to the rich visual ambience, Instagram has become a hub of fashion and beauty brands. Specifically, the fashion industry promotes their fashion brands through social media fashion Influencers on Instagram. Grounded on S-O-R, perception-behaviour (P-B) ...