Segmenting and Targeting Fashion Consumers Using Social Media: A Study of Consumer Behaviour
Journal of Creative Communications
Published online on October 29, 2023
Abstract
Journal of Creative Communications, Ahead of Print.
The review of this research study segments online consumers into different consumer categories based on how they perceive and relate to the fashion business through social media. Therefore, the diversified nuances of consumer behaviour have been studied ...
The review of this research study segments online consumers into different consumer categories based on how they perceive and relate to the fashion business through social media. Therefore, the diversified nuances of consumer behaviour have been studied ...