Cracking the Code: Lionsgate Studio's Ongoing Pursuit of the Latinx Audience
Journal of Communication Inquiry
Published online on December 17, 2024
Abstract
Journal of Communication Inquiry, Ahead of Print.
Within film industry discourses, U.S. Latinxs are said to be important to the future of Hollywood due to their sheer size and buying power. However, Latinxs remain underrepresented both in front of and behind the camera. Focusing on Lionsgate as a case ...
Within film industry discourses, U.S. Latinxs are said to be important to the future of Hollywood due to their sheer size and buying power. However, Latinxs remain underrepresented both in front of and behind the camera. Focusing on Lionsgate as a case ...