Let’s Influence That Attitude Before It’s Formed: Inoculation Against Reactance to Promote DEI Training
Journal of Business Communication
Published online on December 15, 2023
Abstract
International Journal of Business Communication, Volume 63, Issue 2, Page 507-531, April 2026.
Despite annual investments of $8 billion by U.S. organizations on diversity, equity, and inclusion (DEI) training, many DEI programs are derailed by resistance from members whose attitudes and behaviors the programs are intended to address. The current ...
Despite annual investments of $8 billion by U.S. organizations on diversity, equity, and inclusion (DEI) training, many DEI programs are derailed by resistance from members whose attitudes and behaviors the programs are intended to address. The current ...