How to Manage Diversity-Related Corporate Social Advocacy Issues: The Effects of Social Identity Priming and Message Type
Journal of Business Communication
Published online on November 24, 2025
Abstract
International Journal of Business Communication, Ahead of Print.
The purpose of this study was to examine the effects of priming social identity (cosmopolitan vs. parochial) within the context of diversity-related corporate social advocacy (CSA) on organization-public relationships (OPRs) and the intention to ...
The purpose of this study was to examine the effects of priming social identity (cosmopolitan vs. parochial) within the context of diversity-related corporate social advocacy (CSA) on organization-public relationships (OPRs) and the intention to ...