A Matrix Approach to Developing a Digital Internal Communication Strategy
Journal of Business Communication
Published online on January 16, 2026
Abstract
International Journal of Business Communication, Ahead of Print.
Digital transformation (DT) has reshaped organisations, evolving internal communication (IC) into digital internal communication (DIC). Despite growing interest, there is still a lack of comprehensive frameworks to guide organisations in developing DIC ...
Digital transformation (DT) has reshaped organisations, evolving internal communication (IC) into digital internal communication (DIC). Despite growing interest, there is still a lack of comprehensive frameworks to guide organisations in developing DIC ...