CEO Rhetorical Evolution: A Qualitative Content Analysis of Leadership Discourse Transformation Across Career Trajectories
Journal of Business Communication
Published online on January 23, 2026
Abstract
International Journal of Business Communication, Ahead of Print.
This study explores the rhetorical evolution of CEOs across four career stages: establishment, Growth, Maturity, and Legacy, using a longitudinal qualitative content analysis of 20 CEOs (10 male, 10 female). Drawing on metadiscourse theory, the research ...
This study explores the rhetorical evolution of CEOs across four career stages: establishment, Growth, Maturity, and Legacy, using a longitudinal qualitative content analysis of 20 CEOs (10 male, 10 female). Drawing on metadiscourse theory, the research ...