From National Pride to Stakeholder Support: How Social Media Communal Engagement Shapes the Relational Outcomes of CSR in Olympic Sponsorship
Journal of Business Communication
Published online on March 26, 2026
Abstract
International Journal of Business Communication, Ahead of Print.
Given the growing recognition of corporate social responsibility (CSR) as a strategic initiative, especially tied to major national events like the Olympics, this study explores how corporations’ sponsorship of national teams affects consumer-company ...
Given the growing recognition of corporate social responsibility (CSR) as a strategic initiative, especially tied to major national events like the Olympics, this study explores how corporations’ sponsorship of national teams affects consumer-company ...