Smell, Touch, and Taste: Sensory Words as Stimuli to Influence Customer Engagement in Digital Contexts
Journal of Business Communication
Published online on November 14, 2024
Abstract
International Journal of Business Communication, Ahead of Print.
This research aims to analyze whether sensory stimuli such as words associated with smell, touch, and taste enhance customer engagement. We conducted five A/B experiments to analyze the relationship. Experiment 1 evaluates sensory words related to smell ...
This research aims to analyze whether sensory stimuli such as words associated with smell, touch, and taste enhance customer engagement. We conducted five A/B experiments to analyze the relationship. Experiment 1 evaluates sensory words related to smell ...