Commentary—Film (and Video) as Business Communication: “Will You Come and Join the Dance?”
Journal of Business Communication
Published online on December 09, 2024
Abstract
International Journal of Business Communication, Ahead of Print.
This paper describes a study of a training film about business presentations,Making Your Case. We offer this historical study in the context of a broader claim, arguing that (as part of a “visual turn”) business communication scholars should give more ...
This paper describes a study of a training film about business presentations,Making Your Case. We offer this historical study in the context of a broader claim, arguing that (as part of a “visual turn”) business communication scholars should give more ...