An Acceptance Analysis of Firms’ Posts on Sina Weibo to Build Credibility
Journal of Business and Technical Communication
Published online on December 18, 2025
Abstract
Journal of Business and Technical Communication, Volume 40, Issue 2, Page 129-166, April 2026.
This study uses an online questionnaire survey to investigate Chinese social media users’ acceptance of firm-generated credibility-building posts (FGCPs) on Sina Weibo. The findings show that heuristic cues related to content (i.e., topics regarding ...
This study uses an online questionnaire survey to investigate Chinese social media users’ acceptance of firm-generated credibility-building posts (FGCPs) on Sina Weibo. The findings show that heuristic cues related to content (i.e., topics regarding ...