From Monologue to Dialogue: Communication Strategies of Chinese Museums on Weibo and the Imperative for Participation Awareness
Journal of Business and Technical Communication
Published online on December 16, 2025
Abstract
Journal of Business and Technical Communication, Volume 40, Issue 2, Page 167-201, April 2026.
This study investigates the social media strategies that Chinese museums use in communicating on Weibo, focusing on the ways these museums engage with the public and the effectiveness of their online interactions. Combining grounded theory and content ...
This study investigates the social media strategies that Chinese museums use in communicating on Weibo, focusing on the ways these museums engage with the public and the effectiveness of their online interactions. Combining grounded theory and content ...