Preferences for Health Science Popularization Short Videos Among Older Adults in China: A Discrete Choice Experiment

Xinying Sun, Jieyu Zhang, Yibo Wu, Tingyu Duan, Hewei Min, Department of Social Medicine and Health Education, School of Public Health, Peking University, Center for Geriatric Health Research, School of Public Health, Peking University, School of Public Administration, Hohai University, School of Journalism and Communication, Hebei Institute of Communication

Journal of Applied Gerontology

Published online on November 19, 2025

Abstract

Journal of Applied Gerontology, Ahead of Print.
Creating videos tailored to the specific needs of target populations can enhance the effectiveness of health communication. However, there is limited research exploring the needs of older adults in relation to health educational short videos. Therefore, ...