Internal Marketing, Faculty Engagement, and Innovative Behavior: An Empirical Study in Higher Education
Jindal Journal of Business Research
Published online on April 09, 2024
Abstract
Jindal Journal of Business Research, Volume 13, Issue 2, Page 227-246, December 2024.
The current research study investigated the significance of internal marketing (IM) to enhance faculty innovative behavior (FIB) and faculty engagement (FE) in higher education (HE). Furthermore, the mediation of FE in the association between IM and FIB ...
The current research study investigated the significance of internal marketing (IM) to enhance faculty innovative behavior (FIB) and faculty engagement (FE) in higher education (HE). Furthermore, the mediation of FE in the association between IM and FIB ...