Factors Influencing Behavioral Intention Toward Using Travel Mobile Application: Examining the Mediating Role of Reviews and Ratings
Jindal Journal of Business Research
Published online on October 15, 2023
Abstract
Jindal Journal of Business Research, Volume 13, Issue 2, Page 162-180, December 2024.
The purpose of this study is to identify the major factors that affect tourist intention to use mobile application for the purchase of travel and tourism services. This study integrates the theory of M-S-QUAL with two additional factors, price ...
The purpose of this study is to identify the major factors that affect tourist intention to use mobile application for the purchase of travel and tourism services. This study integrates the theory of M-S-QUAL with two additional factors, price ...