Farmers’ (Non-)satisfaction with the Sales of Farm Produce in India: Extent, Reasons and the Correlates
International Journal of Rural Management
Published online on January 31, 2026
Abstract
International Journal of Rural Management, Volume 22, Issue 1, Page 74-93, April 2026.
While previous research focused on diverse aspects of agricultural marketing in India, limited studies have quantified farmers’ non-satisfaction across market channels and regions in the country. This study aims to bridge that gap by using nationally ...
While previous research focused on diverse aspects of agricultural marketing in India, limited studies have quantified farmers’ non-satisfaction across market channels and regions in the country. This study aims to bridge that gap by using nationally ...