Beyond the Headlines: Examining the Role of Negative Campaigning Media Coverage on Electoral Trust
The International Journal of Press/Politics
Published online on October 07, 2025
Abstract
The International Journal of Press/Politics, Ahead of Print.
Negative campaigning is an age-old strategy, yet its impact on trust in election outcomes remains underexplored, particularly in newer democracies. In this study, I argue that negative campaign messages erode electoral trust by fostering cynicism, ...
Negative campaigning is an age-old strategy, yet its impact on trust in election outcomes remains underexplored, particularly in newer democracies. In this study, I argue that negative campaign messages erode electoral trust by fostering cynicism, ...