What Matters to Voters? Analyzing the Influence of Targeted Online Ads on Perceived Issue Importance During the United States 2022 Midterm Election and the Dutch General Election 2021
The International Journal of Press/Politics
Published online on October 09, 2025
Abstract
The International Journal of Press/Politics, Ahead of Print.
Online advertising is an important component of political campaigning. With microtargeting techniques, voter groups who have shared concerns about specific issues can be identified and, subsequently, targeted with posts addressing those issues. This paper ...
Online advertising is an important component of political campaigning. With microtargeting techniques, voter groups who have shared concerns about specific issues can be identified and, subsequently, targeted with posts addressing those issues. This paper ...