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Rethinking the “K” of K-pop: How non-Korean K-pop groups negotiate identity between the Korean market and globalized industry

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International Journal of Cultural Studies

Published online on

Abstract

International Journal of Cultural Studies, Ahead of Print.
K-pop's globalization has introduced non-Korean idol groups, raising questions about identity negotiation. This study examinesBlackswanandEXP Edition, analyzing how they navigate cultural boundaries and industry expectations. Negotiating with Korean ...