Anxious pleasures: Reading Bollywood's item numbers through regional reception cultures
International Journal of Cultural Studies
Published online on March 23, 2026
Abstract
International Journal of Cultural Studies, Volume 29, Issue 4, Page 640-657, July 2026.
The ‘Bollywood item number’ – a sexually charged song-and-dance sequence prevalent in Hindi films – has become an integral part of contemporary media culture across India. Drawing on qualitative research methods conducted among Assamese youth aged 18–25 ...
The ‘Bollywood item number’ – a sexually charged song-and-dance sequence prevalent in Hindi films – has become an integral part of contemporary media culture across India. Drawing on qualitative research methods conducted among Assamese youth aged 18–25 ...