English in Georgian Digital Advertising: Platform Constraints, Consumer Perceptions, and the Offline–Online Nexus
International Journal of Bilingualism
Published online on April 22, 2026
Abstract
International Journal of Bilingualism, Ahead of Print.
Aims and objectives/purpose/research questions:This study examines how digital platforms shape bilingual advertising in post-Soviet Georgia, addressing three questions: (1) What linguistic strategies (loanwords, code-switching, hybrid forms) prevail? (2) ...
Aims and objectives/purpose/research questions:This study examines how digital platforms shape bilingual advertising in post-Soviet Georgia, addressing three questions: (1) What linguistic strategies (loanwords, code-switching, hybrid forms) prevail? (2) ...