Social media marketing and hospital brand equity: An empirical investigation
Published online on March 05, 2024
Abstract
Information Development, Volume 42, Issue 2, Page 747-767, June 2026.
Despite the continuous upsurge in the use of social media, the empirical research investigating their economic value in the healthcare industry still lags. This study explores the impact of hospitals’ social media marketing efforts on their brand equity ...
Despite the continuous upsurge in the use of social media, the empirical research investigating their economic value in the healthcare industry still lags. This study explores the impact of hospitals’ social media marketing efforts on their brand equity ...