Unpacking the complexities of information overload in early-stage online booking: The moderating effects of information presentation and regulatory focus
Published online on May 09, 2024
Abstract
Information Development, Volume 42, Issue 2, Page 991-1007, June 2026.
Online Travel Agents (OTAs) have become pivotal marketing channels in the tourism and hospitality industry, providing tourists with a variety of rich and timely information. However, excessive information can lead to information overload, which can ...
Online Travel Agents (OTAs) have become pivotal marketing channels in the tourism and hospitality industry, providing tourists with a variety of rich and timely information. However, excessive information can lead to information overload, which can ...