Motives to engage electronic word of mouth: A case of fashion products marketed in Sri Lanka
Published online on April 18, 2024
Abstract
Information Development, Volume 42, Issue 2, Page 868-885, June 2026.
Drastic growth of social media users in the last few years has made electronic word of mouth (eWOM) communication more significant and has created a beneficial as well as detrimental platform for marketers. Therefore, recognizing the value of eWOM in ...
Drastic growth of social media users in the last few years has made electronic word of mouth (eWOM) communication more significant and has created a beneficial as well as detrimental platform for marketers. Therefore, recognizing the value of eWOM in ...