Digital transformation in youth owned MSMEs: A mixed method exploration on the impact of contemporary social commerce on sustainable performance
Published online on April 01, 2025
Abstract
Information Development, Ahead of Print.
This study explores the adoption of contemporary social commerce (s-commerce) among Gen-Z-owned Micro, Small, and Medium Enterprises (MSMEs) in Nigeria, focusing on factors influencing adoption and its impact on performance. It addresses gaps in existing ...
This study explores the adoption of contemporary social commerce (s-commerce) among Gen-Z-owned Micro, Small, and Medium Enterprises (MSMEs) in Nigeria, focusing on factors influencing adoption and its impact on performance. It addresses gaps in existing ...