Information overload in digital tourism marketing: Challenges and opportunities for enhancing purchase intentions
Published online on April 24, 2025
Abstract
Information Development, Ahead of Print.
The fast growth of digital marketing in the tourism sector requires an understanding of its impact on tourist purchase intentions. Digital marketing strategies, including social media marketing, search engine marketing, content marketing, and email ...
The fast growth of digital marketing in the tourism sector requires an understanding of its impact on tourist purchase intentions. Digital marketing strategies, including social media marketing, search engine marketing, content marketing, and email ...