Using an extended technology acceptance model to understand the behavioral adoption intention of mobile commerce among Chinese consumers
Published online on September 09, 2024
Abstract
Information Development, Ahead of Print.
The ubiquitous nature of mobile handsets is enhancing consumers’ shopping experience and thus encouraging extensive m-commerce adoption. The personality traits of the users of m-commerce vary and thus understanding the perspective of people to utilize ...
The ubiquitous nature of mobile handsets is enhancing consumers’ shopping experience and thus encouraging extensive m-commerce adoption. The personality traits of the users of m-commerce vary and thus understanding the perspective of people to utilize ...