Motives for following social media influencers: Scale development and validation
Published online on January 09, 2025
Abstract
Information Development, Ahead of Print.
The study develops a 33 items Influencer Following Motives Scale for analyzing why people follow social media influencers. The study unfolds in four stages: initial item formation through interviews and literature review, item refinement via exploratory ...
The study develops a 33 items Influencer Following Motives Scale for analyzing why people follow social media influencers. The study unfolds in four stages: initial item formation through interviews and literature review, item refinement via exploratory ...