Investor Impulsivity and Mental Accounting: A Gender-Centric Investigation
IIM Kozhikode Society & Management Review
Published online on August 08, 2024
Abstract
IIM Kozhikode Society & Management Review, Volume 15, Issue 1, Page 37-48, January 2026.
This study aims to examine how impulsivity is related to mental accounting in individual investors and to test whether gender moderates the relationship between the three types of impulsivities and mental accounting. Structural equation modelling was ...
This study aims to examine how impulsivity is related to mental accounting in individual investors and to test whether gender moderates the relationship between the three types of impulsivities and mental accounting. Structural equation modelling was ...