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Creating a Circular Economy by Anthropomorphic Product Design

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IIM Kozhikode Society & Management Review

Published online on

Abstract

IIM Kozhikode Society & Management Review, Volume 15, Issue 1, Page 114-122, January 2026.
In the face of escalating environmental issues and increasing consumers’ awareness, some companies put efforts towards creating a circular economy. However, insufficient consumer participation and cooperation in pro-environmental behaviour impede the ...