A Review of Literature on E-commerce at the Bottom of the Pyramid: Its Past, Present and Future
IIM Kozhikode Society & Management Review
Published online on September 30, 2025
Abstract
IIM Kozhikode Society & Management Review, Ahead of Print.
This article aims to identify, categorize and review the literature on e-commerce applications at the Base of the Pyramid (BoP). A systematic literature review (SLR) was conducted using databases such as Scopus, Web of Science, EBSCOhost and ProQuest. ...
This article aims to identify, categorize and review the literature on e-commerce applications at the Base of the Pyramid (BoP). A systematic literature review (SLR) was conducted using databases such as Scopus, Web of Science, EBSCOhost and ProQuest. ...