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Beautifying a stigmatized occupation: Occupational destigmatization of Indian beauty salons

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Human Relations

Published online on

Abstract

Human Relations, Volume 79, Issue 6, Page 694-721, June 2026.
How can an occupation’s stigmatized core attributes be ameliorated? To address this issue, we examined the Indian beauty salon occupation, which has long faced core occupational stigma due to physical, moral, caste-based taints, and low occupational ...