The Crisis of Social Identity in the Digital Era: A Sociological Analysis of Prosocial Behaviour, Altruism and Persuasion in Social Media
History and Sociology of South Asia
Published online on November 01, 2025
Abstract
History and Sociology of South Asia, Volume 20, Issue 1, Page 93-107, January 2026.
Social media is often central to the construction of identity, interpersonal contact and community creation, particularly for the youth and digital natives. Social media provides the opportunity for the practice of social altruism and the exercise of ...
Social media is often central to the construction of identity, interpersonal contact and community creation, particularly for the youth and digital natives. Social media provides the opportunity for the practice of social altruism and the exercise of ...