Alcohol portrayals in Korean dramas: associations with global viewer attitudes and drinking behaviors
Global Health Promotion: Formerly Promotion & Education
Published online on April 04, 2026
Abstract
Global Health Promotion, Ahead of Print.
Background:The highest alcohol consumption in South Korea, which has a strong cultural and social meaning, is reflected in Korean dramas (K-dramas) that have gained large global audiences in recent years. Media depictions of alcohol can shape public ...
Background:The highest alcohol consumption in South Korea, which has a strong cultural and social meaning, is reflected in Korean dramas (K-dramas) that have gained large global audiences in recent years. Media depictions of alcohol can shape public ...