Information Asymmetry, Shortage of Liquidity and Evidence on the Role of Credit Sales in Business-to-Business Marketing
Published online on August 24, 2022
Abstract
Global Business Review, Volume 27, Issue 2, Page 316-336, April 2026.
This study explores the role of credit sales in the context of business-to-business marketing using publicly traded firm data from nine developed economies and the panel data methodology. The findings indicate that offering trade credit is not a ...
This study explores the role of credit sales in the context of business-to-business marketing using publicly traded firm data from nine developed economies and the panel data methodology. The findings indicate that offering trade credit is not a ...